Updated: Jul 19
If you're looking to jumpstart your business, Google Ads is an effective way to reach potential customers. With the right strategies and tools in place, you can use this powerful tool to showcase
your products and services, build brand awareness, and bring more traffic to your website. Here are six tips for getting started with Google Ads.
Set Clear Objectives and Define Your Audience
The first step to getting started with Google Ads is to set clear objectives and define your target audience. Knowing what results you want to achieve with your ads, such as increasing orders, boosting website visits, or generating more leads for your business, is important. Next, it’s beneficial to identify who you would like to reach with your ads—who are you trying to engage, and what message do you want them to receive? With these key pieces of information defined, you can begin building campaigns around these goals and specifically targeting the desired audience.
Create Quality Ad Content
When creating Google Ads, it’s important to produce ad content that draws in and engages your target audience. This content should contain specific language and information about what your product or service can offer. Additionally, evoking emotion can result in higher click-through rates as more people are encouraged to visit your website. For maximum impact, ensure your ads follow the best practices of keywords - which will get you more visibility when people search for related terms on Google.
Set a Realistic Budget & Choose Your Bidding Strategy
As part of your Google Ads campaign, you must carefully consider your budget and bidding strategy. Your budget should be realistic for the results you are expecting. With respect to your bidding strategy, this is where you choose which type of auction to use for each ad group and bid accordingly. Popular strategies include cost-per-click (CPC), cost-per-thousand-impressions (CPM), and cost-per-action (CPA). Evaluate them all to determine which makes sense for the goals of your campaigns, then adjust as necessary over time.
Use Relevant Keywords & Keep Track of Search Terms
Keywords are one of the most important factors in any Google Ads campaign, so it’s essential to use them strategically. Start by choosing relevant keywords to your product or service and track the search terms people use when they see your ads. This way, you can adjust your keyword selections accordingly to increase effectiveness. You can also take advantage of negative keywords, phrases or words associated with irrelevant search queries that you want to be excluded from your campaign.
Measure the Performance of Your Ads
Now that you’ve set up your Google Ads account and started running campaigns, measuring their performance leading up to, during, and after the campaign is important. Measuring performance means assessing how effective your ads were at getting people to click through and tracking conversions once they click on your ad. You can access this data in the Reports section of the Google Ads dashboard and use it to optimize your keywords, bids, and other settings you used for the campaign for the best results.
Reach out to a Digital Marketing Agency to run ads for you
With their experience and extensive know-how, digital marketing agencies run campaigns using a complete set of procedures, and do complete A|B testing, ensuring that the ad spend gets them the results they want.
Hire a professional to do this job. Start running your ads today by contacting our Digital Marketing Experts.